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How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021.
Mabuhay! Add Filipino Canadians to Your Acquisition Brief.
THE FACTS: The Filipino population is one of the fastest growing Asian populations in the country. By 2021, the Filipino population is expected to reach 1M, representing a 150% growth rate. They are the #1 source of immigrants to Canada.
How can your brand grow your customer base?
OUR TAKE: Consider adding Filipinos to your consumer acquisition strategy. This ethnic group has a significant spending power (average net worth is $446k higher than the general population $442k).
Filipino Canadians also have the lowest unemployment rate (5.9%) amongst newcomer segments and 60% of them have a college or university degree.