Author: Admin

Top Marketing Trends to Watch in 2022

This is custom heading elementThis is custom heading element If you’re looking to turn heads, make a positive difference, and stand out in 2022, then you need to tap into the marketing trends that will get you there. Take advantage of these trends and you will be most likely to get a head start next… Continue reading Top Marketing Trends to Watch in 2022

“Are You Talking to Me?” AVC Challenges Brands to Rethink DEI in Marketing

This is custom heading elementThis is custom heading element “Are you talking to me?” This powerful question of reflection is asked by ethnic audiences in a bold new video by AV Communications (AVC) that’s drawing attention to why it’s important for brands to implement diversity and inclusion in their marketing. In the 30-second video, AVC… Continue reading “Are You Talking to Me?” AVC Challenges Brands to Rethink DEI in Marketing

Breaking the Tabo: Canada Edition

This is custom heading elementThis is custom heading element What comes to your mind when you see a Filipino-Canadian? Nurse? Personal Support Worker? Nanny? Yes, it is our pride and joy to serve as healthcare workers, but we’re more than that. So much more. As we end the month-long celebration of Filipino Heritage Month, AV Communications… Continue reading Breaking the Tabo: Canada Edition

#FILIPINOW brings Filipino stories to light from every corner of the world

This is custom heading elementThis is custom heading element June is Filipino Heritage Month. It seemed like the right time for Filipino-Canadians Joycelyn David and Argentina Beltran to join forces and rally some 12 million Filipinos living overseas to celebrate their invaluable contributions to the countries they now call their second home. #FILIPINOW is a… Continue reading #FILIPINOW brings Filipino stories to light from every corner of the world

AVC and TFC Reveals Why Filipino Canadian Audiences Is an Unexplored ‘Goldmine’

This is custom heading elementThis is custom heading element AV Communications (AVC) and The Filipino Channel (TFC), the 24-hour global subscription television network of ABS-CBN (the Philippines’ largest entertainment and broadcasting company), reveal why Filipino Canadian consumers are the next ‘goldmine’ market Canadian brands should add to their diverse audience portfolio. Close to 1M Filipino… Continue reading AVC and TFC Reveals Why Filipino Canadian Audiences Is an Unexplored ‘Goldmine’

ETHNIHUB Study Says Newcomers Turn to Family for Financial Advice, Not Experts

This is custom heading elementThis is custom heading element In a recent study by ETHNIHUBTM, the diverse audience intelligence platform, only 29% of newcomers seek the help of a professional financial adviser. And the reason why may be closely tied to culture. The majority of new Canadians emigrate from China, India, and the Philippines. These… Continue reading ETHNIHUB Study Says Newcomers Turn to Family for Financial Advice, Not Experts

What Do Newcomers Want From Their First Canadian Bank?

This is custom heading elementThis is custom heading element In the next three years, Canada will welcome 1.2M immigrants from all over the world. The first thing on a newcomer’s checklist is to open an account with a Canadian bank. The sooner they start a relationship with the bank, the better. According to settlement organizations,… Continue reading What Do Newcomers Want From Their First Canadian Bank?

RBC Canadian Women Entrepreneur Awards

This is custom heading elementThis is custom heading element AV Communications (AVC) CEO Joycelyn David joins the ranks of visible minority women who are making their mark in Canada. A Filipino-Canadian, she has been recently nominated at the RBC Canadian Women Entrepreneur Awards. The prestigious national awards program celebrates the achievements of the most accomplished… Continue reading RBC Canadian Women Entrepreneur Awards

2021 Multicultural Strategy Tip #5

This is custom heading elementThis is custom heading element How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021. Food brand? Say hello to the halal market. THE… Continue reading 2021 Multicultural Strategy Tip #5

2021 Multicultural Strategy Tip #4

This is custom heading elementThis is custom heading element How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021. Get people talking. Tap Emerging Ethnic Micro-influencers. THE… Continue reading 2021 Multicultural Strategy Tip #4