Category: Multicultural News

2021 Multicultural Strategy Tip #3

This is custom heading elementThis is custom heading element How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021. Mabuhay! Add Filipino Canadians to Your Acquisition Brief.… Continue reading 2021 Multicultural Strategy Tip #3

2021 Multicultural Strategy Tip #2

This is custom heading elementThis is custom heading element How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021. Get on WeChat and Weibo. Seriously. THE FACTS:… Continue reading 2021 Multicultural Strategy Tip #2

2021 Multicultural Strategy Tip #1

This is custom heading elementThis is custom heading element How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021. Be inclusive. Develop a Multicultural Marketing Model. THE… Continue reading 2021 Multicultural Strategy Tip #1

AVC CEO Joycelyn David tells Narcity why multiculturalism is key to growing your Canadian business in 2021

This is custom heading elementThis is custom heading element From 2021 to 2023, Canada aims to bring 1.2 million immigrants to compensate for the shortfall in 2020, the year hit by a global pandemic. With over a million new people entering Canada from different parts of the world, Canadian businesses need to start thinking about… Continue reading AVC CEO Joycelyn David tells Narcity why multiculturalism is key to growing your Canadian business in 2021

ETHNIHUBTM Study Reveals Ethnic Shoppers Prefer Familiar Food Brands from Back Home

This is custom heading elementThis is custom heading element A recent ETHNIHUB study by AV Communications reveals that over 80% of ethnic shoppers spend more than $100 on groceries during each store visit. Spending big dollars on food does not come as a surprise. Immigrants from Chinese, South Asian, and Filipino backgrounds live with extended… Continue reading ETHNIHUBTM Study Reveals Ethnic Shoppers Prefer Familiar Food Brands from Back Home

Birthday and a New Tattoo: The (Her)story Behind AVC’s Rebirth

This is custom heading elementThis is custom heading element It has been a little over a year since Owner and CEO Joycelyn David took the helm of AV Communications in 2019. Learn More It really is a rebirth of sorts for the 17-year-old multicultural agency as it went head-to-head with COVID-19, closed its doors temporarily… Continue reading Birthday and a New Tattoo: The (Her)story Behind AVC’s Rebirth

Research Game-Changer: AVC CEO Joycelyn David talks to Strategy about its multicultural insight platform, ETHNIHUBTM

This is custom heading elementThis is custom heading element “My role in the multicultural space is trying to get everyone on a level playing field of understanding.” AVC CEO Joycelyn David shares this bold vision in a recent interview with Strategy for AV Communications’ proprietary digital research platform, ETHNIHUBTM. Borne out of a need to… Continue reading Research Game-Changer: AVC CEO Joycelyn David talks to Strategy about its multicultural insight platform, ETHNIHUBTM

Four for Four: AVC Takes Gold at the 2020 Summit International Awards (SIA)

This is custom heading elementThis is custom heading element AVC bags a winner in all four categories entered at the 2020 Summit International Creative Awards (SIA). The team took home 1 Gold for the new AVC logo and 3 Silvers for creative work in TV commercials, website and original print creative. The Summit Creative Award… Continue reading Four for Four: AVC Takes Gold at the 2020 Summit International Awards (SIA)

ETHNIHUB™ Connects Marketers with Real-time Multicultural Insights.

This is custom heading elementThis is custom heading element AVC launches proprietary reward-based platform generating consumer insights from diverse Canadian audiences. By 2031, 47% of visible minorities in Canada will be children of immigrants. 350,000 new immigrants enter Canada each year, along with 400,000 international students. It’s no wonder the multicultural population in Canada is… Continue reading ETHNIHUB™ Connects Marketers with Real-time Multicultural Insights.

Woman in Cloud: AVC CEO Joycelyn David Joins 4.0 Cohort of Microsoft Accelerator

This is custom heading elementThis is custom heading element Within just over a year of acquiring Toronto based multicultural marketing agency AV Communications (AVC), CEO Joycelyn David is set to take it up a notch. A trailblazer in Canada’s multicultural marketing industry, she spearheaded the development of ETHNIHUB™ which landed her a coveted spot in… Continue reading Woman in Cloud: AVC CEO Joycelyn David Joins 4.0 Cohort of Microsoft Accelerator