AVC and TFC Reveals Why Filipino Canadian Audiences Is an Unexplored ‘Goldmine’

This is custom heading elementThis is custom heading element AV Communications (AVC) and The Filipino Channel (TFC), the 24-hour global subscription television network of ABS-CBN (the Philippines’ largest entertainment and broadcasting company), reveal why Filipino Canadian consumers are the next ‘goldmine’ market Canadian brands should add to their diverse audience portfolio. Close to 1M Filipino… Continue reading AVC and TFC Reveals Why Filipino Canadian Audiences Is an Unexplored ‘Goldmine’

ETHNIHUB Study Says Newcomers Turn to Family for Financial Advice, Not Experts

This is custom heading elementThis is custom heading element In a recent study by ETHNIHUBTM, the diverse audience intelligence platform, only 29% of newcomers seek the help of a professional financial adviser. And the reason why may be closely tied to culture. The majority of new Canadians emigrate from China, India, and the Philippines. These… Continue reading ETHNIHUB Study Says Newcomers Turn to Family for Financial Advice, Not Experts

What Do Newcomers Want From Their First Canadian Bank?

This is custom heading elementThis is custom heading element In the next three years, Canada will welcome 1.2M immigrants from all over the world. The first thing on a newcomer’s checklist is to open an account with a Canadian bank. The sooner they start a relationship with the bank, the better. According to settlement organizations,… Continue reading What Do Newcomers Want From Their First Canadian Bank?