Tag: marketing

Top Marketing Trends to Watch in 2022

This is custom heading elementThis is custom heading element If you’re looking to turn heads, make a positive difference, and stand out in 2022, then you need to tap into the marketing trends that will get you there. Take advantage of these trends and you will be most likely to get a head start next… Continue reading Top Marketing Trends to Watch in 2022

“Are You Talking to Me?” AVC Challenges Brands to Rethink DEI in Marketing

This is custom heading elementThis is custom heading element “Are you talking to me?” This powerful question of reflection is asked by ethnic audiences in a bold new video by AV Communications (AVC) that’s drawing attention to why it’s important for brands to implement diversity and inclusion in their marketing. In the 30-second video, AVC… Continue reading “Are You Talking to Me?” AVC Challenges Brands to Rethink DEI in Marketing

2021 Multicultural Strategy Tip #5

This is custom heading elementThis is custom heading element How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021. Food brand? Say hello to the halal market. THE… Continue reading 2021 Multicultural Strategy Tip #5

2021 Multicultural Strategy Tip #4

This is custom heading elementThis is custom heading element How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021. Get people talking. Tap Emerging Ethnic Micro-influencers. THE… Continue reading 2021 Multicultural Strategy Tip #4

2021 Multicultural Strategy Tip #3

This is custom heading elementThis is custom heading element How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021. Mabuhay! Add Filipino Canadians to Your Acquisition Brief.… Continue reading 2021 Multicultural Strategy Tip #3

2021 Multicultural Strategy Tip #2

This is custom heading elementThis is custom heading element How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021. Get on WeChat and Weibo. Seriously. THE FACTS:… Continue reading 2021 Multicultural Strategy Tip #2

2021 Multicultural Strategy Tip #1

This is custom heading elementThis is custom heading element How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021. Be inclusive. Develop a Multicultural Marketing Model. THE… Continue reading 2021 Multicultural Strategy Tip #1

ETHNIHUB™ Connects Marketers with Real-time Multicultural Insights.

This is custom heading elementThis is custom heading element AVC launches proprietary reward-based platform generating consumer insights from diverse Canadian audiences. By 2031, 47% of visible minorities in Canada will be children of immigrants. 350,000 new immigrants enter Canada each year, along with 400,000 international students. It’s no wonder the multicultural population in Canada is… Continue reading ETHNIHUB™ Connects Marketers with Real-time Multicultural Insights.

Press Release #HealthNotHate Survey Shows Alarming Levels of Anti-Asian Prejudice Due to COVID-19 Pandemic in Canada

This is custom heading elementThis is custom heading element #HealthNotHate Survey Shows Alarming Levels of Anti-Asian Prejudice Due to COVID-19 Pandemic in Canada. Leaders from Canada’s multicultural marketing and film/television communities rallied together to launch a #HealthNotHate campaign and nationwide survey to better understand the spate of rising anti-Asian incidents. The survey was conducted in… Continue reading Press Release #HealthNotHate Survey Shows Alarming Levels of Anti-Asian Prejudice Due to COVID-19 Pandemic in Canada

Canadian Communications Leaders And Community Come Together To Combat Racism Amid COVID-19

This is custom heading elementThis is custom heading element A grassroots group of concerned citizens and professionals from the marketing and film/television communities in Toronto and Vancouver have rallied together to produce an Anti-Racism Campaign — #HealthNotHate. The objective is to combat the misconceptions about the COVID-19 virus and counter a spate of anti-Asian incidents,… Continue reading Canadian Communications Leaders And Community Come Together To Combat Racism Amid COVID-19